Free Online Markup Calculator

1. Pick a mode: from cost + price, or from cost + target markup %.
2. Fill in the two relevant inputs for that mode.
3. Read the selling price, profit, markup %, and equivalent margin %.

Markup is what you add to a cost to arrive at a selling price, expressed as a percentage of cost: markup % = (price − cost) ÷ cost × 100. A $50 item that sells for $80 has a 60% markup. Retailers and wholesalers price in markup because cost is the lever they directly negotiate with suppliers.

This tool supports two modes. In "from cost + price" mode, enter what you paid and what you charge to see the markup you're running. In "from cost + markup %" mode, enter what you paid and the markup you want, and the tool computes the resulting selling price. Both modes also print the equivalent margin for reference, because spreadsheets and investors usually quote margin instead.

Don't confuse markup with margin. A 100% markup means you've doubled cost, but the margin in that case is only 50%. A 50% markup is a 33.3% margin. Always be clear which one is on the table when pricing.